Every online business needs a social media presence. The more social platforms you’re on, the more exposure your business will get. Here’s how to effectively manage your various social media accounts:
Social Media Management
Okay, so you’ve got a business up and running. But it’s in a space of its own and needs exposure. You’ve figured it out; you need social media. The thing is though; you’re going to need more than a Twitter handle or a Facebook page to rise above competitors making the same noise. For your business to make an appearance on people’s social media timelines, you’ll need quality content with innovative social media strategies to pull this off.
The merits are there if your social media marketing succeeds. According to research conducted by Sprout, about 71% of users become potential patrons of brands that catch their attention. However, most users have to come across a product or service 2-4 times on social media before they make a purchase.
So, if you’re going to start a social media campaign, it needs to be consistent and mind-blowing. Most times, you’ll need a social media manager as well as a social media management tool. Choosing a social media management tool can be daunting as there are a lot of them. But if you’re up to the task of solo social media management, then here are some tools you should use.
Top Free and Paid Social Management Tools
Depending on your budget, these are the very best social media management tools on the internet. Thankfully, I cater to two extremes of entrepreneurs. The following classifications will make that last sentence clear.
The Free Tools (to be reviewed)
Starting small, are ya? We’ve all been there. You’re in luck as these free social management tools are just as effective as the premium ones. Then again, you could just hire thegodphil today! for seamless social media management.
Don’t know where to begin; buffer is just what you need. With over 4 million satisfied customers, Buffer’s easy interface and share plugins make it one of the best social management tools on the internet. They offer premium services that outline exactly what you’ll get. And if you don’t want to commit funds just yet, Buffer offers a free version, so great that it let’s you schedule 10 daily posts on 3 accounts.
If social media advertising is something your business will depend on greatly, then IFTTT may be the best tool for you. A free web-based service, IFTTT allows you to synchronize platforms like Twitter and Facebook into what is called “applets”. Applets are like a chain of command which allows you post something on a site like Facebook and launch it in conjunction with other preset social media posts like Twitter.
Its functions are more complex than many social media tools. However, if you really want to build a fortified social media campaign with ramparts and bulwarks, you should use IFTTT. Besides, it’s free.
Hootsuite is a comprehensive tool for avid schedulers. Each of its price plans allows for unlimited amount of posts. But that’s not all; Hootsuite provides analytic tools that help you take control of your social media campaigns. Hootsuite has pretty affordable price plans. It also offers a 30-day free trial as well to give you a feel of the platform. Give it a try; it just might be the perfect fit for your business.
Ever heard of Hubspot; it’s a huge internet resource that offers marketing packages as well as sales and services. Although social media management isn’t their primary service, they do offer tools that are good enough to run a well driven social media campaign. You should be eligible for a demo of Hubspots resources. In that period of time, you can decide for yourself if it’s a good fit for your business.
Bloggers may show a preference to twitter due to its high engagement. Let’s not forget the ability of tweets to go viral. If twitter is your main social media platform, then TweetDeck could come in handy. Owned by twitter itself, this social media management tool gives you the ability to schedule tweets as well as take snapshots of your entire Twitter feed.
I know the statistic; snapshots of Twitter feed encourage customer engagement. TweetDeck is free so nothing stops you from signing up. If you love Twitter, this 280 character messaging platform, I’d say go for it! But follow me first.
Owned by the famous Neil Patel, Sprout social is just perfect for new start ups. For entrepreneurs like you, sprout social makes it easy for people to schedule posts and responses. This puts you on top of your social media content and lets you to keep your audience constantly engaged and informed.
It comes with a free trial option of 30 days. That’s enough time to figure out if you like this social management tool or not.
For social media campaigns to be successful, a social management tool that simplifies things must be present. This is exactly what SocialOomph does: simplifies things. With unique features like blog integration, this social media management tool stands out from other tools.
Social oomph also lets you manage several social media accounts at once. For twitter lovers, you’ll definitely love its automation and mass tweet deletion features.
Want a social management tool that delivers quality service, then you can’t go wrong with this tool. Zoho Social has a simple setup and great user interface. With this tool, you not only schedule content or get detailed analytics; you can assign roles to your social media team.
As an enterprise owner, Zoho Social is a great place to start. Its simple setup makes the tool super easy to use. Think of it as the wordpress of social media management tools.
Does your company have large staff? Does it have moving components that need to be watched regularly? Then Social Pilot is an affordable tool that can help out. Its monthly plans are within enterprise budget limits. With SocialPilot, you can handle your business’ social media efficiently without overspending.
SocialPilot offers the same essential features of a typical social management tool. You’ll be able to schedule posts as you want. If you really just want an affordable social media management option, choose this one.
With a name like an Anime character, Quuu brings forth very unique social media management features. This tool is perfect for people who need content ideas on a regular. Knowing what to post and when can be difficult doesn’t have to be a problem anymore. With Quuu, you have a tool that not only suggests content but recommends when and where to post them.
To be honest, Quuu began as a tool for content suggestion. With increasing popularity, it increased its social management features to accommodate post-scheduling and publishing. Combine Quuu with another social media management tool and you’ve got yourself a social marketing goldmine.
Not the most common social media management tool on the internet, but AgoraPulse is pretty powerful. At an affordable monthly subscription plan of $49, AgoraPulse lets you manage every possible social media account including Twitter, Facebook, Instagram, LinkedIn, and Google Plus.
Every social media feature needed to run a successful campaign is right here on Agorapulse. Need to schedule posts; want analytics; trying to keep audience engaged; or aiming for social promotions, then a monthly $49 investment in this platform is all you need. In no time, you can attract your targeted audience. Its sleek design and easy to use interface just makes this tool perfect for small businesses.
You Need Social Media Management!
These tools are all well and great, but you won’t get very far without credible social media management. Social media is a huge market. You’ll need a team to make a difference and generate results. You can’t keep up with the algorithms, schedule posts and publish content daily all by yourself. You could try, but you’ll need to take it on as a full time thing.
Thegodphil can take the work off your hands. I’ll handle your social media campaign, help you schedule posts and publish original content; all the while keeping you informed with analytical reports. You need this—your business even more. Hire theGodPhil today, seriously.